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100% Pure

Fruit Pigmented Ultra Lengthening Mascara

Fruit Pigmented Ultra Lengthening Mascara

Regular price $28.00 USD
Regular price Sale price $28.00 USD
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Natural mascara lengthens and separates lashes without clumping, smudging, or flaking.

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The fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

Ingredient highlights:

  • Seaweed conditions with essential nutrients.
  • Provitamin B5 moisturizes and strengthens.
  • Wheat Protein strengthens and replenishes nutrients.
  • Oat Protein conditions hair and skin. Black Tea clarifies skin and fights free radical damage. 
Directions

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.

Remove your eye makeup with a safe and non toxic product like organic jojoba oil and a disposable organic cotton pad or reusable black cotton cloths.

Ingredients

Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Natural Component in Roses), Dehydroacetic Acid (Naturally Occuring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: Titanium Dioxide*, Iron Oxides.

*CAUTION: This product may contain Titanium Dioxide or it may not. 100% Pure more recently added "may contain: Titanium Dioxide, Iron Oxides" to several of their cosmetics even though the majority of their cosmetics are colored using fruit pigments. Here is their word for word response so you can make your own informed decision: 

"We recently started adding "may contain iron oxides" to the ingredient lists for our cosmetics for two reasons.

(1) There is the possibility that some cosmetics could contain trace amounts. We use a manufacturing facility in the US for our cosmetics line that also holds contracts with other beauty brands, so we can't guarantee that there aren't trace particles in the environment of the facility.

(2) Our Fruit Pigmented® products can naturally fluctuate in color season to season, depending on the manufacturing date.

Our products are still pigmented using fruits, but sometimes we need to add a bit of mineral colorant to perfect the shade on select products. Consistency is important to us!"

Why we love it
  • While not waterproof (you will never find a non-toxic waterproof mascara), we did find this mascara to be pretty water resistant. More so than other non toxic mascaras we've tried.
  • Not irritating to the eyes.

Why choose Crunchy & Co

Tried & Tested

We handpick only the highest-performing natural products. If it doesn’t deliver results, it doesn’t make the cut.

Truly Clean

Our standards are higher than EWG, Swell, Thrive, that app, your organic supermarket, and even your favorite influencer.

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Frequently Asked Questions

What is "My Monthly Delivery"?

"My Monthly Delivery" is a convenient subscription service that helps you save on the essentials you already buy regularly.

Start by subscribing to at least one product. Once subscribed, you can customize your box each month to fit your needs. You can easily add or remove items, skip a month, or adjust the delivery schedule to every 2, 3 or 4 months—whatever works best for you. If you don’t need a product this month, like laundry detergent, simply remove it and add it back later.

You'll receive reminders 1 week and 1 day before your box is finalized, giving you time to make any changes. Then, relax and enjoy the savings on your everyday essentials!

How are your product's "tried and tested"?

At Crunchy & Co., we're committed to offering products that are both non-toxic and effective. We know how frustrating it can be to waste money on natural products that don't deliver results.

That’s why every product on our site undergoes thorough testing for efficacy. Before a product is added to our shop, we carefully screen multiple options to find the best-performing ones. If Ivy can't test a product herself, she relies on trusted friends, family members, and even customers to help pick the winners!

To put it into perspective, each time we introduce a new product category to our shop, we look at anywhere between 10-25 options. We screen the ingredients, ask questions, read customer reviews and narrow it down to 2-5 finalists. From there, we put it to the test, and only the winners get added to our shop.

This is why we don't carry an entire brand's lineup—we only feature the products that are genuinely clean and proven to work.

How can I trust you won't "sell out"?

At Crunchy & Co., we are completely independent and have no loyalty to any specific brand. Unlike affiliates, we don’t get paid by brands; in fact, it’s the other way around—we pay for the inventory ourselves to keep in our warehouse and ship to you.

This means that every product you see in our shop is there because it has been tested and meets our high standards for cleanliness and efficacy.

If a brand changes its formula and no longer aligns with our standards, we will stop carrying that product. It's as simple as that. Our commitment is always to you, our customer, and not to any brand.

How can I sample a product before buying the full size?

At Crunchy & Co., we make sampling easy and accessible. We understand the frustration of spending money on a new product only to find it doesn’t work for you. Most of our products are eligible for sampling for a few dollars, so you can try before committing to a full-size purchase.

Sample sizes are not the same as travel sizes. The purpose of a sample is to help you:

  • Experience the taste or texture of a product.
  • Test the color.
  • Decide between different scents.
  • Predict how it might perform for you.

Check out our sample products here.

If you don't see a product you would like to sample listed here, please contact us. Sometimes samples are not possible because no suitable sample container exists or the price of the full size product is too low, making paying for a sample financially unreasonable.

How fast is shipping?

We process orders the same day or next day. Delivery times depend on your location and the shipping method chosen. All orders ship from our warehouse in South Florida. Customers in Florida and nearby states typically receive their orders within 2-3 business days with economy shipping. But it can take up to 10 business days depending on your location and chosen carrier.

Do you offer free shipping?

Absolutely! Spend $110 or more and enjoy free shipping within the contiguous United States—no membership fee required. We never charge handling or packing fees, and any shipping costs you see are paid directly to the carrier, without any markup. Please note that Crunchy merch ships from a partner supplier and has separate shipping fees.

About Crunchy & Co

You finally found it! Your trusted, non-toxic general store without any of the frustrations of shopping clean.

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